PT. Nusa Network Prakarsa
UI/UX Designer
2022-Now
Redesigned Nusa's website, reducing bounce rate from 56% to 45%, increasing average session duration by 18%, and driving 732 clicks and 51.5K impressions within 3 months post-launch (CTR 1.4%, avg. position 11.4)
Developed a cross-functional design system bridging brand and product, used by 100+ team members across division
Redesigned the NADA river monitoring dashboard, reducing time on task for key workflows from ~5 minutes to under 30 seconds and improving overall user satisfaction scores by 25%.
Designed and developed multiple corporate websites using Framer and WordPress, improving load speed by 35% on average and increasing lead form submissions by 22% within 3 months of launch.
Logos
UI/UX Designer
2022
Designed and shipped the Logos Festival website for 10,000+ participants, increased conversion rate by 40% compared to the previous year.
Strengthened the brand’s digital presence by aligning visual style, typography, and layout with event identity.
Collaborated closely with PM to define architecture, features, and delivery scope.on
Handoff to the dev team ensured pixel-perfect implementation.
KodingWorks
UI/UX Designer Intern
2020
Wrote a copy for end-to-end design pages and ensured consistency in the product’s branding style.
Created prototypes that effectively communicated design solutions that helped validate user flows.
Strengthened understanding of end‑to‑end product design by participating in research, ideation, wireframing, prototyping, and handoff processes.
